Homeowners selling their homes without a real estate agent can represent an excellent source of leads. In addition, this is a natural companion strategy to working expires and a relatively cheap prospecting technique.
For example, some tool scours websites, classifieds, and signs to identify FSBO homes and sends them to agents. However, FSBO leads require patience and consistent follow-up.
Social Media
FSBO leads are homeowners who decide to sell their homes without the assistance of a real estate agent. Unlike traditional listings, these properties are not in the Multiple Listing Service (MLS) and are often listed on online real estate websites. This makes them a challenging lead type to convert and can result in low response rates from real estate agents.
How to find FSBO leads? One way to improve your FSBO lead generation is to use automated marketing tools. A good sales automation platform can keep track of emails, phone calls, messages, and social media interactions to nurture FSBO leads. It can also help you identify which leads are most likely to close and prioritize them accordingly.
Another way to increase your FSBO lead generation is to conduct targeted advertising on social media. You can target potential leads by location, interest, and demographics to reach the right people at the right time. For example, if you target retirees who want to move to a senior-friendly neighborhood, you can create an ad highlighting your expertise in this niche.
Finally, you can use social media to contact sellers who have already contacted other agents. By identifying these leads, you can approach them with a specific offer to help them sell their home. For example, you can offer to take over their current listing or share a blog post that discusses the benefits of working with a real estate agent.
FSBO leads can be difficult to convert because these homeowners are usually more invested in selling their homes independently than working with an agent. However, when approached correctly, FSBOs can be an excellent source of clients for your real estate business. Here are some strategies to help you get the most out of this lead type.
Start by finding out how motivated the homeowner is to sell their home. This will give you an idea of how much negotiating and marketing they can expect to do and help you decide what your approach should be. For example, if the homeowner is very eager to sell, you may need to be more aggressive in your negotiations and presenting your value to them.
Once you know how motivated the homeowner is to sell, it’s time to create your FSBO listing package. This will include a comparative market analysis, marketing strategies to attract buyers, and other resources demonstrating your value to the seller. Once you have your FSBO listing package, contact the homeowner over the phone. Start by asking what the owner’s pain point is, such as their home being overpriced or not getting any traffic from open houses. Then, share your FSBO list package with them and request a meeting to discuss representation.
Direct Mail
FSBO leads can be some of the best in real estate, and they can also be one of the hardest to convert. These homeowners tried to skip professional representation, making them more skeptical than traditional sellers. However, if you can find a way to provide value to them and follow up consistently, they can be an excellent source of clients.
The most effective strategy for generating FSBO leads is to send them a personalized sales letter. A lot of advice says you should keep the letter short because people will need to read it. However, this can miss out on a percentage of the market that does want to read your letter. It can take three to five touches before an FSBO seller considers working with you.
When you call an FSBO, be prepared to answer questions about their home and explain how you can help them sell it. It’s important to avoid using tactics like bait and switch and instead focus on providing value. Also, feel free to approach their door and introduce yourself. This can be a very effective way to get your name out there and show the homeowner you are serious about selling their property.
Telephone
FSBO leads, on paper, are a real estate agent’s dream. These homeowners are trying to sell their homes and are vested in working with someone to help them do the job quickly. However, finding and converting FSBO leads can be challenging for many agents.
The best way to find FSBO leads is by using a paid list service aggregating FSBO properties in your area or browsing websites for local listings. Many FSBOs don’t have their phone numbers displayed on the listing, so you may need to use a tool to get their contact information and schedule an appointment to discuss their home.
Once you have a potential lead on the phone, start by providing value. If you can convince an FSBO that your services will make it easier for them to sell their home, they may hire you to handle the listing and sale process.
One effective strategy is asking a few questions about why they are selling their home and their motivation. This helps the FSBO seller see you as an ally instead of a salesperson and may help them open up more about their situation. You can also ask them if they are concerned about working with a professional.
